Fully Compliant July 2026 Edition

Privacy Policy

How pureSPF protects your data and adheres to the latest global compliance, advertising, and consent guidelines.

Last Updated: July 12, 2026

July 2026 Compliance Update Summary

To keep up with the latest industry regulations and platform technologies, we have updated this Privacy Policy to reflect full compliance with **Google Consent Mode v2** (capturing specific telemetry signals for EEA/UK users), Google’s certified **Consent Management Platform (CMP)** rules, and the transitioned **Google AdSense per-impression (CPM) payment model** and transparent revenue fee splits. We also honor **Global Privacy Control (GPC)** signals across all applicable US states.

1. Introduction

Welcome to pureSPF (“we,” “our,” or “us”). We are committed to protecting your personal information and maintaining total transparency in our data processing activities. This Privacy Policy outlines how purespf.com collects, utilizes, stores, and transfers your personal information. Our operations strictly align with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), various other US State-specific laws, and Google's policies for publisher ad serving.

By using our website, you agree to the data collection and usage practices described in this policy. If you do not agree with any terms defined here, please discontinue use of our site immediately.

2. Information We Collect

2.1 Information You Provide Voluntarily

Contact Form Data: Name, email address, and message content when you choose to communicate with us.
Newsletter Subscriptions: Email address provided for receiving articles, updates, and skin-health alerts.
Comments: Name, email address, and text inputted when leaving comments on our skincare articles.

2.2 Information Collected Automatically

Log Data: Your internet protocol (IP) address, operating system, browser type, referring pages, exit pages, and exact timestamps.
Cookies & Tracking Identifiers: Small files placed on your device to optimize UI layout and measure performance.
Analytics Metrics: Page-interaction tracking, navigation routes, scroll depths, and search parameters via Google Analytics 4.

2.3 Third-Party Advertising Integration

We utilize Google AdSense as our advertising partner. Google and its third-party advertising vendors use cookies, mobile device identifiers, and similar telemetry to serve personalized and non-personalized advertisements across this site based on your prior browsing history on our site or other websites. Please see Google's official Advertising Privacy Policy for a comprehensive overview of how they use this information.

3. Google Consent Mode v2 & CMP Compliance (EEA, UK, & Switzerland)

In accordance with Google's EU User Consent Policy, pureSPF has integrated a **Google-Certified Consent Management Platform (CMP)** that fully conforms to the Interactive Advertising Bureau (IAB) Europe Transparency and Consent Framework (TCF v2.2) to govern data collection for users within the European Economic Area (EEA), the United Kingdom, and Switzerland.

Our CMP captures, registers, and transmits four distinct consent signals to Google's tracking tags under the **Google Consent Mode v2** architecture:

ad_storage: Controls the placement of cookies and localized caching for advertising purposes.
analytics_storage: Grants or denies access to analytics tracking (e.g., Google Analytics 4) to compile session statistics.
ad_user_data: Permits or restricts the transmission of user-specific profile identifiers to Google for web behavioral profiling.
ad_personalization: Enables or disables personalized retargeting (behavioral ads) based on past user interactions.

If you withhold consent via our cookie banner, Google Consent Mode v2 ensures that Google’s ad tags run in an "un-consented" state, serving non-personalized contextual ads and utilizing privacy-safe, anonymized modeling rather than cookie-based tracking. You may review, adjust, or completely withdraw your consent choices at any time by clicking the "Cookie Settings" tab available on our footer.

4. Google AdSense & Publisher Monetization Updates

Our website displays programmatic advertisements through Google AdSense. In compliance with the latest global AdSense restructuring frameworks, we declare and disclose the following operational parameters:

Per-Impression Payment Structure (CPM): Google AdSense has transitioned from paying publishers primarily per-click (CPC) to a per-impression (CPM) standard payment model. Under this structure, we receive revenue based on ad views (impressions), which standardizes how our inventory is valued against industry-wide programmatic standards. This shift does not alter the types of cookies or data collected on our site.
Transparent Revenue-Share Split: To offer greater market clarity, Google has split the AdSense revenue share into distinct seller-side and buy-side parameters.
- When advertisers purchase ad inventory on pureSPF via Google Ads, pureSPF receives approximately **68%** of the advertiser’s total payment.
- When advertisers buy inventory through third-party demand-side platforms (DSPs), pureSPF receives **80%** of the net revenue after the third-party platform has deducted its buy-side platform fees.
Third-Party Vendor List: A variety of Google-certified third-party vendors and ad exchanges may place cookies on your browser during your visits to serve contextual, personalized, or demographic ads. You can access a comprehensive list of these vendors and manage their data-processing rights directly inside our certified CMP.

5. Cookies & Managing Your Preferences

Our cookies are structured under four distinct categories:

Essential Cookies: Critical files needed for site security, navigation, and state preservation. They cannot be turned off.
Analytics & Optimization Cookies: Files used to aggregate data about visitor volumes, viewport sizing, and overall reading paths to help us improve pureSPF.
Advertising Cookies: Files deployed by Google AdSense to serve highly relevant ads and restrict how many times a specific banner is shown to you.
Preferences: Files used to remember custom user-selected interface states.

Universal Opt-Out: In addition to our CMP cookie banner, you may opt out of personalized advertising by visiting Google Ads Settings. For broader cross-site opt-outs of third-party behavioral tracking, please consult the AboutAds.info Consumer Page or Your Online Choices.

6. How We Use Your Information

Any data we capture, whether directly or programmatically, is utilized to optimize your experience on pureSPF:

To write, verify, and deliver scientifically accurate skin health and SPF articles.
To measure web performance, page load times, and responsive layout compatibility.
To transmit our newsletters (only after receiving active, double opt-in confirmation).
To display contextually relevant, programmatic advertisements via AdSense.
To identify and block malicious crawlers, scraper scripts, spam comments, and security risks.
To fulfill necessary legal disclosures and maintain perfect regulatory adherence.

7. Data Sharing and Disclosure

We do not rent, sell, trade, or share your personal contact details with third-party marketing firms. Data transfer occurs exclusively under these specific circumstances:

Service Providers: Standard transfers to Google (for Analytics and AdSense), our certified hosting servers, and newsletter delivery systems under strict confidentiality agreements.
Legal Mandate: Disclosure to regulatory authorities or law enforcement agencies when mandated by a valid judicial subpoena, court order, or national data protection authority.
Business Evolution: Secure structural transfer of general metadata during a corporate merger, acquisition, asset sale, or bankruptcy proceeding.

8. Data Security

We enforce modern, industry-standard technical and operational safeguards to protect your data from loss, unauthorized access, or disclosure:

Full Secure Sockets Layer/Transport Layer Security (SSL/TLS) encryption (HTTPS) across all pages.
Restricted backend developer access permissions governed by multi-factor authentication.
Automatic, regular software updates to prevent software vulnerabilities.
Compliance reviews of all third-party scripts loaded on our site.

Please note that no method of online transmission or physical storage is completely secure. While we strive to maintain the highest levels of safety, we cannot guarantee absolute data security.

9. Your GDPR and UK GDPR Rights

For visitors browsing from the European Union, European Economic Area, United Kingdom, and Switzerland, you are granted extensive data protections under GDPR:

Right of Access: Request a full digital copy of all personal data we hold about you.
Right to Rectification: Request correction of inaccurate, outdated, or incomplete profiles.
Right to Erasure (Forgetfulness): Request permanent deletion of your voluntary contact files.
Right to Restriction: Request that we freeze the processing of your data while disputes are reviewed.
Right to Object: Oppose automated data profiling or direct marketing lists.
Right to Portability: Receive your data in a clean, structured, machine-readable format.
Right to Withdraw Consent: Cancel your tracking preferences at any time via our CMP.

To exercise any of these rights, send a written request to contact@purespf.com. We will process and respond to your request within 30 days free of charge.

10. United States State-Specific Privacy Rights

If you are a resident of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), or other states with comprehensive privacy legislation, you have specific consumer rights regarding your personal information.

Personal Data Category Collected	Sources of Data	Business Purpose of Collection	Categories of Third-Party Recipients
Identifiers (e.g., IP Address, Email Address, Browser Cookie ID)	Direct user submission, automated tag logging	Newsletter delivery, comment validation, ad personalization, performance metrics	Google AdSense, Google Analytics, cloud hosting providers, mailing engines
Internet or Network Activity (e.g., Reading history, click paths, view time)	Automated browser logging, GA4 trackers	Website optimization, technical auditing, ad delivery measuring	Google Analytics, Google AdSense
Geographic/Location Data (e.g., IP-derived country or region)	IP address lookup, regional selections	Delivering regionally compliant ad setups, rendering relevant SPF warnings	Google AdSense, Google Analytics

Your US Consumer Rights:

Right to Know & Access: Learn what personal info we collect, use, and disclose.
Right to Delete: Request permanent removal of collected contact lists or comments.
Right to Correct: Modify inaccurate personal records.
Right to Opt-Out: Opt out of the "selling" or "sharing" of personal data for cross-context behavioral advertising.
Right to Non-Discrimination: We will never degrade service quality or access should you choose to exercise your rights.

Global Privacy Control (GPC): We automatically honor **Global Privacy Control (GPC)** opt-out signals sent by compatible browsers or extensions. If your browser broadcasts a GPC signal, our site will interpret this as a valid directive to opt you out of targeting cookies, and personalized ads will be deactivated automatically.

To submit an official US State consumer request, please contact us at contact@purespf.com with the subject line “US Privacy Rights Request.”

11. Children's Privacy

pureSPF does not knowingly target, solicit, or collect personal information from children under the age of 13 (or under 16 for EU/UK residents). If you suspect your child has submitted personal details to our site, please contact us immediately at contact@purespf.com, and we will delete the data from our databases immediately.

12. Third-Party Links

For educational purposes, our articles may contain outbound links to third-party scientific research, dermatologist portals, or commercial stores. We do not govern or assume any liability for the privacy standards, cookie systems, or policies operated by these external sites. We strongly encourage you to review their policies upon entering.

13. Changes to This Privacy Policy

We may modify or revise this Privacy Policy periodically to reflect new legal updates, Google policy revisions, or site enhancements. Any changes will be published here with an updated “Last Updated” date. We advise checking this page occasionally to stay fully informed of our data-safety efforts.

14. Contact Us

For any compliance questions, data access requests, or comments regarding this policy, please reach out to our team:

Email: contact@purespf.com
Address: pureSPF compliance department, 123 Commerce Street, Suite 400, San Francisco, CA 94105, USA

Privacy-policy